Retraction
Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products
Paper Information
Record ID:
44227
Publication Date:
May 12, 2019
Retraction Date:
October 28, 2020
(5.1 years years ago)
Subject:
Broad Categories:
Business
Business
Specific Fields:
Business - Marketing
Business - Marketing
Institutions:
- Post Graduate Centre, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia
- Faculty of Business Management and Professional Studies, Management and Science University, University Drive, Off Persiaran Olahraga, Section 13, 40100, Selangor, Malaysia
Country:
🇲🇾 MalaysiaArticle Type:
Publisher:
Growing Science Publishing Company
Open Access:
Yes
PubMed ID:
Not indexed in PubMed
Retraction PubMed ID:
Not indexed in PubMed
Retraction Details
Citations (120)
120
Total Citations108
Post-Retraction(90.0%)
12
Pre-Retraction0
Same DayPost-Retraction Citation Analysis
0
Within 30 days
16
Within 1 year
63
After 2+ years
1699
Days since retraction (latest)
Service Quality and Company Image on Insurance Customer Satisfaction and Loyalty
Abdul Haris, Muhammad Idris, Amirah Kallabe
Jurnal Manajemen
Open Access
Published: Jun 2025
1699 days after retraction
The impact of the 4Ps marketing mix on Durban's Micro and Small Enterprises
Norman Mahohoma, Albert Tchey Agbenyegah
International Journal of Business Ecosystem and Strategy (2687-2293)
Open Access
Published: May 2025
1647 days after retraction
Consumer Satisfaction Toward Cooperative Fresh Fruits and Vegetables. The Case of Greece
Aristotelis Batzios, Maria Tsiouni, Ουρανία Νόττα
Springer proceedings in business and economics
Published: Jan 2025
1526 days after retraction
The Mediating Role of Customer Satisfaction Between Dimensions of CSR and Customer Loyalty
Mohammadsadegh Omidvar, Anisah Deen
Studia Periegetica
Open Access
Published: Oct 2024
2 citations
2 citations
1461 days after retraction
TOURIST SATISFACTION: THE IMPACT OF MARKETING, ENVIRONMENT AND E-COMMERCE
Fadillah Ismail, Muhammad Imran
Quantum Journal of Social Sciences and Humanities
Open Access
Published: Aug 2024
1 citation
1 citation
1402 days after retraction
Enhancing Employee Performance through Leadership, Loyalty, and Job Satisfaction: A Study at PT XYZ Palembang, Indonesia
Muhammad Dzikri, Tobari Tobari, Anggreany Hustia et al. (9 authors)
International Journal of Management Science
Open Access
Published: Jul 2024
1363 days after retraction
PENGARUH VARIASI PRODUK, PROMOSI DAN HARGA TERHADAP LOYALITAS PELANGGAN
Surya Andika, Pupung Purnamasari
Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (MEA)
Open Access
Published: Jul 2024
1348 days after retraction
Making Decisions About Purchases Based on Varying Consumer Behavior Concerning Product Quality Evaluations
Melia Wida Rahmayani, Abdul Hakim, Nita Hernita et al. (4 authors)
International Journal of Accounting & Finance in Asia Pasific
Open Access
Published: Jun 2024
1 citation
1 citation
1331 days after retraction
Assessing the Relationship of Service Quality and Attributes of Selected Coffee Shop to Customer Satisfaction in Poblacion, Valencia City, Bukidnon
Roi Cedric Ombrete Lauga, Linmar Cernias Traza, Mariane Joy Z. Tormis-Saldivar et al. (5 authors)
International Journal of Innovative Science and Research Technology (IJISRT)
Open Access
Published: Jun 2024
1331 days after retraction
The Influence of Currency and Co-Creation on Customer Loyalty Mediated by Customer Satisfaction
Nurul Nashiyyah, Surya Bintari
Journal of Economic Bussines and Accounting (COSTING)
Open Access
Published: Jun 2024
1317 days after retraction
Mediating Effect of Customer Satisfaction in Enhancing Customer Loyalty
Renil Septiano, Sarjon Defit, Yulasmi et al. (5 authors)
Revista de Gestão Social e Ambiental
Open Access
Published: Jun 2024
1317 days after retraction
Pengaruh Currency Dan Co-Creation Terhadap Customer Loyalty Yang Dimediasi Oleh Customer Satisfaction
Wanda Milinia, Surya Bintarti
El-Mal Jurnal Kajian Ekonomi & Bisnis Islam
Open Access
Published: May 2024
1295 days after retraction
Navigating digital horizons: A systematic review of social media’s role in destination branding
Deske W. Mandagi, Indrajit Indrajit, Toetik Wulyatiningsih
Journal of Enterprise and Development
Open Access
Published: May 2024
1 citation
1 citation
1294 days after retraction
Proposed Marketing Strategy to Increase Sales of Selaras Outdoor
Rhadinda Rhesaudrina Diva
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan
Open Access
Published: May 2024
1281 days after retraction
Pengaruh Bauran Pemasaran 7P Terhadap Loyalitas Pelanggan Yang Dimoderasi Kepuasan Pelanggan Pada Pengunjung Wisata Pantai Tapandullu Kabupaten Mamuju
Muchtar Muchtar, Muhammad Aqsa, Hudyah Astuti Sudirman
Jurnal Aplikasi Bisnis dan Manajemen
Open Access
Published: Jan 2024
1189 days after retraction
Geotourism, a New Perspective of Post-COVID-19-Pandemic Relaunch through Travel Agencies—Case Study: Bucegi Natural Park, Romania
Mihaela-Iuliana Desculțu Grigore, Amalia Niță, Ionuț-Adrian DRĂGULEASA et al. (4 authors)
Sustainability
Open Access
Published: Jan 2024
3 citations
3 citations
1182 days after retraction
Breaking Barriers: Exploring the Gender Moderation in Factors Affecting University Choice for Students
Han Kok Heng, Ruo Xiang Wang, Chun Keat Yeap et al. (6 authors)
Contributions to management science
Published: Jan 2024
1 citation
1 citation
1160 days after retraction
Pengaruh Content Marketing dan Electronic Word of Mouth Terhadap Loyalitas Konsumen Produk Lokal Kecantikan Dengan Brand Image Sebagai Variabel Mediasi
Fuad Alfaridzi Setiawan, Heida Ifkari Safitri
Jurnal Manajemen dan Ekonomi Kreatif
Open Access
Published: Dec 2023
1 citation
1 citation
1146 days after retraction
DETERMINANT OF CUSTOMER LOYALTY FOR BANK SYARIAH INDONESIA AFTER M&A ACTIVITY BASED ON CONFIRMATORY FACTOR ANALYSIS
M. Fariz Fadillah Mardianto, Eko Fajar Cahyono, Anggara Teguh Previan et al. (5 authors)
Deleted Journal
Open Access
Published: Dec 2023
1129 days after retraction
Analyzing Tthe Current Situation of Eastbuy Based on Marketing Mix Theory of 4Vs
Ziyan Feng, Zijun Yang
Advances in Economics Management and Political Sciences
Published: Nov 2023
1128 days after retraction
Examining the Market Potential and Feasiblity of Chipotle Mexican Grill in the Chinese Market
Jou-hsuan Ko
Advances in Economics Management and Political Sciences
Published: Nov 2023
1128 days after retraction
MARKETING MIX DALAM ISLAM
Hasmarina
Unknown Journal
Open Access
Published: Nov 2023
1117 days after retraction
A Comprehensive Analysis of Cloud Kitchen Operations
Reinaldilas Reinaldilas, Rahmat Ingkadijaya, Adhi Trirachmadi Mumin
NHI HOSPITALITY INTERNATIONAL JOURNAL
Open Access
Published: Oct 2023
1098 days after retraction
The Impact of Promotional Pricing on Marketing Performance in the Nigerian Telecommunication Industry. A Study of MTN Enugu State Nigeria
Nene Uko Ogba
Texila international journal of academic research
Open Access
Published: Oct 2023
1097 days after retraction
E-SERVICE QUALITY AND PROMOTION ON CUSTOMER LOYALTY: THE IMPORTANCE OF CUSTOMER SATISFACTION
Sukardi Sukardi, Md. Abu Jahid, Suryana Hendrawan
Jurnal Fokus Manajemen Bisnis
Open Access
Published: Oct 2023
1095 days after retraction
The Role Of Consumer Satisfaction, Involvement, And Engagement On Consumer Loyalty In The Telecommunication Industry Among Nigerian University Students
Sharafa Ayomide Bello, Syuhaily Osman, Husniyah Abd Rahim et al. (4 authors)
International Journal of Academic Research in Business and Social Sciences
Open Access
Published: Oct 2023
1087 days after retraction
Apakah Experiential Marketing Dapat Mempengaruhi Consumer Loyalty Melalui Consumer Satisfaction? Studi pada Konsumen Toko Ritel Kecantikan dan Kesehatan
Salsa Delina, Ika Febrilia, Rahmi Rahmi
Jurnal Pemasaran Kompetitif
Open Access
Published: Oct 2023
1068 days after retraction
Analysis of the Effect of Product Innovation as an Effort to Develop Culinary Variants on Consumer Satisfaction (Case Study: Baked Steamed Bread in Bajeng District)
Tuti Supatminingsih, Muhammad Dinar, Marhawati Marhawati et al. (5 authors)
Formosa Journal of Social Sciences (FJSS)
Open Access
Published: Sep 2023
1066 days after retraction
The Effect of Marketing Mix on Consumer Buying Behaviour of Micro and Small Enterprise in Nekemte City, Oromia, Ethiopia
Jabessa Hinkosa, Teshome Eshetu
Research Square (Research Square)
Open Access
Published: Sep 2023
1057 days after retraction
A Study of Customers’ Satisfaction at Burger King in Asian Countries
Kok Ban Teoh, Tek Yew Lew, Shikhar Gupta et al. (12 authors)
Journal of The Community Development in Asia
Open Access
Published: Sep 2023
1 citation
1 citation
1057 days after retraction
Impact of Promotion Over the Marketing of New Products
Amardeep Bajpai
International Journal of Advanced Research in Science Communication and Technology
Open Access
Published: Sep 2023
1054 days after retraction
Faktor di Balik Belanja Shopee: Mengungkap Kekuatan yang Mendorong Keputusan Pembelian
Muhammad Rexsa Assyarofi, Muhammad Nurul Kholifah
Journal of Islamic Economics and Philanthropy
Open Access
Published: Aug 2023
1034 days after retraction
Embedding Perceptual Quality in Omnichannel’s Touchpoints in Product Development Lifecycle Management Using Data Analytics
Noushin Mohammadian, Sohaib Salman, Yılmaz Uygun et al. (4 authors)
Lecture notes in mechanical engineering
Published: Aug 2023
4 citations
4 citations
1030 days after retraction
Yiyecek-İçecek İşletmelerine Yönelik TripAdvisor’da Yer Alan Paylaşımların İncelenmesi: Batman Örneği
Hasan Önal ŞEYHANLIOĞLU, Eda HAZARHUN, Reşat Arıca et al. (4 authors)
Süleyman Demirel Üniversitesi Vizyoner Dergisi
Open Access
Published: Aug 2023
2 citations
2 citations
1029 days after retraction
THE EFFECT OF PRICE AND PROMOTION ON CUSTOMER LOYALTY MIXUE WITH CUSTOMER SATISFACTION AS A MEDIATION VARIABLE: A STUDY IN DENPASAR CITY AND BADUNG REGENCY
Siti Khodiroh Rahmawati, I Ketut Rahyuda
Eurasia Economics & Business
Open Access
Published: Aug 2023
1016 days after retraction
ANALISA PENGARUH PRICE, LOCATION, RESPONSIVENESS DAN ATMOSPHERE TERHADAP REVISIT INTENTION DIMEDIASI OLEH CUSTOMER SATISFACTION
Ferdiko Oktavio, Dita Ayu Sri Maharani, Indah Chrystin Diana et al. (4 authors)
Juremi Jurnal Riset Ekonomi
Open Access
Published: Jul 2023
976 days after retraction
Marketing Strategies in Delivering Customer Satisfaction: A case study of Nestlé
Poh Lin Chang, Ying Ying Chang, Celine Cassandra Chinnappan et al. (5 authors)
International Journal of Tourism and Hospitality in Asia Pasific
Open Access
Published: Jun 2023
1 citation
1 citation
965 days after retraction
Influence of Marketing Expenses on the Profitability of the Listed Manufacturing Companies in Tanzania
Dickson Matiko Kisyeri, Alex Reuben Kira
PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT
Open Access
Published: Jun 2023
964 days after retraction
Determinants of Competitive Negotiation Style in Agribusiness Trade of High Value Food Crop Products in Tanzania: Evidence from Middlemen in Arusha, Tanzania
Harrison Chonjo, Deus Ngaruko, Timothy Lyanga
PAN-AFRICAN JOURNAL OF BUSINESS MANAGEMENT
Open Access
Published: Jun 2023
964 days after retraction
Ảnh hưởng của marketing hỗn hợp đến sự hài lòng và lòng trung thành của khách hàng về dịch vụ ăn uống tại Thành phố Hồ Chí Minh
Nguyễn Hải Quang
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH - KINH TẾ VÀ QUẢN TRỊ KINH DOANH
Open Access
Published: Jun 2023
2 citations
2 citations
950 days after retraction
Analisis Kualitatif pada Komunitas Gamers Surabaya dalam Memutuskan Pembelian Headset Gaming Merek Fantech
Dia Mega Indah Sari, Sugeng Purwanto
Jurnal Manajemen
Open Access
Published: Jun 2023
1 citation
1 citation
950 days after retraction
Marketing Mix Influence on Consumer Buying Behavior: A Case Study on the Cosmetics Industry
Ros Shazrina Binti Sirajuddin, Abdul Rahman bin S Senathirajah, Rasheedul Haque et al. (4 authors)
International Journal of Professional Business Review
Open Access
Published: May 2023
14 citations
14 citations
938 days after retraction
Influence Marketing Mix and Behavior Entrepreneurship Against Sales Volume (Study Case Food City Courtyard of the Grand Mosque in the Soppeng District)
Nurul Arfianti Arib, Mustari Mustari, Muhammad Hasan
Journal of Economics Entrepreneurship Management Business and Accounting
Open Access
Published: May 2023
923 days after retraction
Influence of Price and Product Quality on Customer Satisfaction
Siti Aisyah, Kadir Kadir, Dhea Perdana Choenraad et al. (4 authors)
Acman Accounting and Management Journal
Open Access
Published: Apr 2023
1 citation
1 citation
914 days after retraction
Pengaruh Kualitas Layanan Dan Promosi Terhadap Kepuasan Pelanggan Pada Niat Beli Konsumen Di Starbuck
Pradinka Shanditya Nugraha, Puspita Chairun Nisa
E-Mabis/E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis
Open Access
Published: Apr 2023
913 days after retraction
Factors Influencing Customer Loyalty Mediated by Customer Satisfaction on Imported Skincare in Batam City
Laurentcia Longli, Erilia Kesumahati
EKONOMIS Journal of Economics and Business
Open Access
Published: Mar 2023
879 days after retraction
What Really Drives Loyalty in the Fast-Moving Consumer Goods Market?
Mangirdas Morkūnas, Marija Kotryna Grišmanauskaite ̇
IIM Kozhikode Society & Management Review
Open Access
Published: Mar 2023
5 citations
5 citations
867 days after retraction
Relationship Marketing, Customer Experience and Customer Satisfaction: Testing Their Theoretical and Empirical Underpinning
Suharto Suharto, Arbër Hoti
Jurnal Manajemen Bisnis
Open Access
Published: Mar 2023
5 citations
5 citations
857 days after retraction
The Effect of Attitude and Acceptability of Using Robots in Restaurants on Behavioral Intention
Ahmet Erdem, Mahmut BARAKAZI, Ferhat Şeker
Journal of Tourismology
Open Access
Published: Mar 2023
1 citation
1 citation
856 days after retraction
AN ANALYSIS OF THE FACTORS THAT IMPACT THE CUSTOMERS’ SATISFACTION ON ONLINE FOOD DELIVERY SERVICES IN PETALING JAYA, SELANGOR, MALAYSIA
Ravinna Kajandren, Nurfetin Afiqah Binti Ariffin, Prasenjit Manimaran et al. (6 authors)
European Journal of Social Sciences Studies
Open Access
Published: Feb 2023
5 citations
5 citations
834 days after retraction
Quick Stats
Total Citations:
120
Years Since Retraction:
5.1 years
Open Access:
Yes
Last Checked:
Jul 24, 2025